ADIDAS - Global campaigns
with Sid Lee
Art Direction
Visual system
Blue Campaign SS14
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Originals FW14
Let it be known. In 2014, we are simple, but not boring. Iconic, but honest. Pure but not innocent.We are united by originality. WE ARE All Originals.
Campaign FW14
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Spring/Summer 2013 established the new visual language and introduced the idea of “unite all originals” in a literal way - 1 person in foreground, 1 person in background - united bythe presence of adidas in both spheres.
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Ad Campaign
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with Sid Lee
Art Direction
Visual system
Blue Campaign SS14
Originals FW14
Let it be known. In 2014, we are simple, but not boring. Iconic, but honest. Pure but not innocent.We are united by originality. WE ARE All Originals.
Campaign FW14
Spring/Summer 2013 established the new visual language and introduced the idea of “unite all originals” in a literal way - 1 person in foreground, 1 person in background - united bythe presence of adidas in both spheres.
Ad Campaign
